Witte de With – Corporate Identity

medium

invitation cards, folders, booklets, digital newsletter

city

Rotterdam

commissioner

Witte de With – Center for Contemporary Art

format

misc

year

2001—2004

design notes

Catherine David has changed Witte de With into an international center for projects and events instead of an exhibition space. Gabriele Götz visualizes this new concept in her corporate identity in which theoretical reflection and therefore text plays an important role.

The basic design elements of the corporate identity consist of the calendar, A2 information folders with poster on the back, A3 information folders, A4 leaflets for running projects. In the design the following conceptual elements are visualized: there is an interaction and mutual influence between analogue and digital media. The choice of images reflects internationalism and interculturalism. By the use of only one font type, the extensive quantity of text is broken down into parts and treated as images to make it yet accessible, legible and attractive.